Greetings, forum members! I've been thinking for a long time, which logo style to choose: minimalism or something more complicated? Minimalism seems universal, but I am afraid that it will not express the essence of the brand. Maybe we should add details? How to make the logo memorable, but not overloaded? I would like to hear your opinion and advice!
Hi. It all depends on the area of business. Minimalism is a great choice for modern brands, it's readable and scalable, like Apple and Nike. But if the business is creative, a complex design can better capture its essence. I suggest trying a simple logo maker to test out styles. It's important not to overload the logo with details and to get the colors and fonts right.
There is no universal answer, it all depends on the positioning of the brand. Minimalism - for brevity and modernity, complex design - for individuality. The main thing is that the logo should be readable and recognisable on any media. Try different options and choose the one that best reflects your brand.